Led the creative direction and execution of a limited-edition apparel campaign for a multi-artist tattoo studio, drawing an original illustration and overseeing the full production process; from file preparation for screen printing to garment and ink selection and finding and coordinating with the vendor.

I directed and photographed the campaign imagery, producing visual assets for web, social media, and advertising use to amplify audience engagement.

The merchandise was sold out shortly after release and helped support studio expenses during COVID’s shut downs and also supported ongoing brand visibility.